Brought to you by Richard Cooper, an entrepreneur, father, self-care advocate and a purveyor of the cold hard truth.

In 2014 Richard launched a YouTube channel mashing up his passion for entrepreneurship and cars, the project was called “entrepreneurs in cars” and became a hit.

The original concept of interviewing entrepreneurs in their success rides, and sharing stories of trials and tribulations took off, and ultimately became a channel about “doing the work” and becoming a top shelf man.

A few years later into taking the proverbial “red pill,” Richards channel has amassed over 60 million views and helped millions of men understand the truth about money, self care, and what drives desire between men and women.